https://audience.yandex.by

The portal audience.yandex.by is a Yandex service that helps users create customer segments based on both offline and online data for targeted online advertising. Users can upload files containing client information such as phone numbers, addresses, email addresses, or IDs of mobile devices. Yandex.Audience will then generate a list of anonymous IDs for displaying ads. The platform provides statistics on the audience, including demographic information, device types, and geolocation data. These pre-defined segments can be used for advertising campaigns in Yandex Direct and Display. Additionally, machine learning technology can be used to find new potential clients based on key characteristics. Users can create and manage segments, access help and support, and view the user agreement.