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The web project optidriving.by is a platform for retaining experienced drivers, extending the life of vehicles, and reducing costs. It offers a system for evaluating drivers in the industry, providing training and motivation through a mobile application. The platform calculates the cost savings from improved driver behavior and supports human resources decisions with detailed qualification profiles. DataScience technology analyzes driving data to identify inefficient actions and optimizes routes for cost reduction. BigData compares a driver's performance with thousands of others on the same road segment, vehicle type, and traffic conditions to determine their value in the industry. The system does not penalize but rewards efficient drivers with incentives. It saves up to 100-1500 Euros/month in operating costs, reduces fuel consumption and vehicle wear, and lowers the number of accidents and repair downtime. A filter during driver hiring helps quickly assess their qualifications.