Your Online Choices | EDAA

The web project "Your Online Choices | EDAA" is a comprehensive guide about online behavioural advertising and online privacy for internet users. It provides information on how behavioural advertising works, explains the concept of cookies and offers steps to protect privacy on the internet. The website is funded and written by the internet advertising industry and supports a pan-European industry initiative aimed to enhance transparency and control for online behavioural advertising. The initiative is self-regulatory in nature, providing consumer-facing information and control solutions regarding how data is used for interest-based advertising. These solutions do not provide legal compliance but correspond to industry best practice. The initiative was developed by leading European bodies to introduce pan-European standards and to foster transparency and user control over data used for interest-based advertising. The website allows users to select their location and offers country-specific information.