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The portal SmartPay is a payment system developed in Belarus for making purchases and receiving services directly from bank accounts without the use of card-based payment system infrastructure, such as Visa or MasterCard. Users can conduct transactions through a mobile application using QR codes, making the process faster and cheaper than traditional processing. The system offers businesses the ability to accept payments in-store or during delivery, with the buyer paying directly from their bank account. The cost to the buyer is cheaper than traditional processing, and businesses can be connected easily. The system includes features such as loyalty program development in a mobile application, faster customer service, and transparent negotiations with banks for reduced costs. The minimum investment required to create the infrastructure is kept low, which increases sales volume through synergy with banks' credit opportunities. Operational costs for customer interaction are reduced, and there is the potential for additional revenue through commission fees and increased balances for individual customers. The