Mediameter | Мы помогаем делать эфир интереснее

The website Mediameter is a Belarusian company that offers services to make radio broadcasts more interesting. The company conducts surveys by interviewing the population using questionnaires and a special device for recording radio broadcasts. The data is then transmitted to a server and participants receive certificates and gifts. MediaMeter is the only company in Belarus with the latest internationally recognized software from Kantar (UK), a global market research leader, to provide broadcasters, advertisers, and other media market participants with objective data on audience preferences using advanced analytical tools, allowing for increased competitiveness, evaluation of advertising budget effectiveness, influencing information policy, and improving radio content. Radio audience measurement in Belarus involves interviewing respondents randomly and through quota sampling, as well as tracking quotas in accordance with the control panel and balance variables. The survey includes questions about whether the participant listened to the radio the